UX Expert from Vienna (AT)

Isabella Andric, MA
UX Professional cert.

Beyond the pixels, I embark on cultural journeys to craft user experiences that resonate with diverse audiences and promote sustainability, focusing on both human needs and the planet’s well-being. My understanding and culture-specific expertise integrates into UX design, ensuring the success of products and services on global level. Moreover, I advocate for data-driven applications that promote fairness in AI decision-making and mitigate biases in coding.

Emerging Technologies

25 Years Of Experience



More than 10 years of experience as Project (Office) Manager in ICT at EUnet, KPNQwest, FFG, A1, Hutchison 3G.

Since 2010

Digital Consultant

Serviced over 100 clients from various industries and countries – SMEs, NGOs, NPOs, global organizations, start-ups.


Data, IoT & AI

Started to to foster networks and communities and to raise awareness for AI, Quantified Self, Ethics & Coded Bias. 


UX Professional

Certified by UXQB® in UX Management, user-centric design processes, user research, usability testing, etc. 


Data Science

Skilled by TAG Innovation School in data visualization, web mining, NLP, sentiment analysis, coding with Python.



Digital services that prioritize sustainability, accessibility, privacy, and green technology for lasting benefits.


People Analytics


As a UX researcher, I conducted thorough market research to understand user preferences and market dynamics. Based on this research, I tailored a product concept to meet the needs of both users and market demands – a digital version of the tool SEE IT! DO IT! FEEL IT!®. General idea was to evaluate the potential of AI and gamified applications building values-understanding, shaping team culture around shared values and improve team performance. The learnings and insights gained should inform further research into identifying biases in programming.


Prototyping Cultures & Values



Autonomous Drive


In a  EU research project, I was invited to take part in the usability testing of an autonomous driving system. The test took place in a virtual environment. Biometric data was collected to observe changes in stress levels resulting from challenging driving situations and external distractions. Additionally, the warning system of the driving assistance was evaluated for effectiveness. The aim was to gain insights into perceptual abilities and attention in stressful situations, and to assess the alignment of driving assistance features with human needs.


AutoDrive EU-Project
AIT Austrian Institute Of Technology 2022


Project Category

Digital Learning


In my portfolio, you’ll find a range of projects showcasing my expertise in crafting engaging learning experiences. I have designed child-friendly e-learning apps for KinderKnigge GmbH teaching behaviour rules and etiquette through gameful interaction. At DRUMSTAR, I supported the development of online courses ensuring efficient learnings. In 2017, my role in the Austrian EBmooc project focused on imparting expertise to educators in continuing education, empowering them to create impactful digital learning environments. Every project underscores my dedication to user-centric design principles.


Online Courses, DRUMSTAR 2020
MOOC Digital Learning, EBmooc 2017
e-Learning Apps, KinderKnigge 2015



VR - Virtual Reality


This project benefited from my diverse background as a culture-specific specialist, social skills trainer, and UX professional. By leveraging my expertise as a usability tester specializing in learning experiences, training, and education, I work on improving training programs aimed at leadership development and cultural understanding. Included were a VR game, e-Learning courses, LEGO® Serious Play, and role-playing. Testing and feedback ensured the development of educational experiences that facilitate the effective development of social skills.


VR-Training Social Skills
Institute For Cultural Excellence 2021


Project Category

Digital Sustainability


Since 2010, I’ve been heavily engaged in web development. My work entails developing prototypes, crafting both low- and high-fidelity wireframes, facilitating usability tests, and consistently refining websites or online shops to enrich user experience and usability, visibility and readability. In 2022, I started adopting the principles of a „green web“, placing emphasis on energy-efficient website development and environmentally friendly hosting, fostering sustainable digital practices.


Green IT, IT For Green, Climate Lab 2023
Planet-friendly Web, GREENDOT SEO 2023



Precision in Cultural Design

UX Professional UXQB®

Certified in user-centric design and UX management by UXQB®, the focus is on delivering high-quality user experiences. This certification equips with skills to prioritize user needs, create effective prototypes, conduct thorough usability tests, and manage UX projects.


Working Area

Cultural Sensitive User Research & Design

Thorough research is key to understanding diverse cultures, values, and symbols for effective UX design and communication. Culturally sensitive strategies require a keen awareness of culturally specific nuances in attention and communication, ensuring avoidance of any culturally insensitive imagery or language in content and data. It’s essential to recognize the diverse approaches to communication styles and design preferences across different cultures.

Gamification & The Quantified Self

When designing gamified user experiences, it’s essential to consider cultural nuances. Western cultures may emphasize individual achievement and competition, while others value collective well-being and harmony.  Thus, UX designs should foster community and support rather than competitiveness. With a specialization in cognitive processes and perception, user experiences are designed to intricately consider human perception, facilitating behavioral change and adaptation through meaningful play and gamification strategies.

Cultural Perspectives in UX Testing

My cultural expertise integrates into UX design, ensuring global success for products and services, such as LLMs. I advocate for data-driven applications to promote fairness in AI decision-making and mitigate biases in coding. Coded bias arises from skewed training data or flawed design processes, leading to unfair outcomes for marginalized groups. Incorporating cultural insights into usability testing creates experiences that resonate with diverse audiences and reduce biased outcomes.

Managing Teams to Drive UX Projects

Structured planning, control, and timely delivery are pivotal for achieving UX excellence across diverse project methodologies like Agile, Lean, Kanban, and Waterfall. Furthermore, embracing cultural diversity in international teams requires to address the differences in language, work styles, and cultural norms. Optimizing UX projects and team work encourages collaboration and creativity, leading to greater synergy and innovation within the team and organization.


Customer Perspective

⇐  SWIPE  ⇒

Years of Experience
Google Reviews
UX Projects

Passionate for DATA, Tech & People

Start now, get in contact

As a UX professional, my expertise lies in detecting user needs for successful products and services, testing usability, exploring coded bias in chat bots and prompts as well as researching concepts of values and cultures for the application in technology. I am looking forward to bring new perspectives to your project that delight your users and drive your business outcomes.



User research serves as the cornerstone of a robust UX approach, guiding design decisions and fostering innovation to address user needs comprehensively. Through methods such as ethnographic studies, insights are gained that allow a deeper understanding for the creation of prototypes that are not only functional but also culturally relevant. Conducting cultural audits of designs or prototypes helps identify and rectify any cultural biases or barriers. Sensitivity in cultural representation is paramount, steering clear of stereotypes or biases in design decisions.

UX Design & Prototyping

Creating designs and prototypes that focus on users is important for making sure they have the best experience. Keeping track of cultural insights, design choices, and feedback from users ensures making improvements in the future. Prototypes should be tested with people from different regions and backgrounds to ensure they work for everyone. Fostering empathy towards users from diverse cultural backgrounds is crucial for creating designs that truly connect.


Conducting thorough research is crucial to grasp diverse cultural backgrounds, values, and symbols pertinent to local target audiences. Understanding these nuances aids in tailoring designs and communication strategies that connect with diverse audiences. Collaboration with cultural experts helps gain deeper insights and validation. Furthermore, I am offering culture-specific education as well as intercultural management trainings and workshops.

Usability Testing

Usability testing ensures that the use of the product is tailored to users‘ needs and preferences. By analyzing how users perceive and interact with it, designers can refine the interface to match cognitive processes, making the product intuitive and easy to use. This consers as well as cultural perception, ensuring that the product is accessible and resonates with diverse user backgrounds and contexts.Usability testing enhances the overall experience, delivering a product that feels personalized and user-friendly.

UX Management

In UX management, experience in international projects involves close collaboration with diverse groups like designers, developers, and stakeholders, furthermore an expertise that spans across various domains, including innovation management, business process modeling, and agile scrum coaching. These disciplines are essential for navigating the complex landscape of it projects, ensuring efficiency, and fostering adaptability within teams.