UX Professional cert.
UX Professional cert.
Isabella Andric, MA
UX Expert in Vienna
Beyond the pixels, I craft user journeys that foster genuine connections with diverse audiences. Leveraging my expertise in psychology and cultural awareness, I strive to design products and services that deliver meaningful impact. Additionally, I am deeply committed to advocating for data-driven applications that ensure fairness in AI decision-making and actively work to mitigate biases in coding
EMERGING TECHNOLOGIES
25 Years Of Experience
Emerging Technologies
25 Years Of Experience
INFORMATION TECHNOLOGY
+10 years of experience as Project (Office) Manager in ICT at EUnet, KPNQwest, FFG, A1, Hutchison 3G.
Digital Consultant
Serviced over 100 clients – various industries and countries, SMEs, NGOs, NPOs, global organizations, start-ups.
Data, IoT & AI
Started to foster networks and communities in tech, raised awareness for AI, Quantified Self & Coded Bias.
UX Professional UXQB®
Certified by UXQB® in UX Management, user-centric design processes, user research, usability testing, etc.
Data Science
Skilled by TAG Innovation School in data visualization, web mining, NLP, sentiment analysis, coding with Python.
DIGITAL SUSTAINABILITY
Digital services that prioritize sustainability, accessibility, privacy, and green technology for lasting benefits.
Beyond The Screen
People Analytics
User research was done to conduct thorough interviews and market research user preferences and market dynamics. Based on this research, a product concept was tailored to meet the needs of both users and market demands for a digital version of the tool SEE IT! DO IT! FEEL IT!®. General idea was to evaluate the potential of smart applications building values-understanding, shaping team culture around shared values and improve team performance. The learnings and insights gained informed further research into strategies for identifying biases in data and code.
Prototyping Cultures & Values
SEE IT! DO IT! FEEL IT!®, 2022
Autonomous Drive
Invited to take part in the usability testing of an autonomous driving system, the test took place in a virtual environment. Biometric data was collected to observe changes in stress levels resulting from challenging driving situations and external distraction evaluating the effectiveness of the warning system of the driving assistance. Aim of the usability test was to gain insights into perceptual abilities and attention in stressful situations to align the driving assistance features with human needs.
AutoDrive EU-Project
AIT Austrian Institute Of Technology 2022
Digital Learning
In my portfolio, there is a range of projects showcasing my expertise in crafting engaging learning experiences. I have designed child-friendly e-learning apps for KinderKnigge GmbH teaching behaviour rules and etiquette through gameful interaction. At DRUMSTAR, I supported the development of online courses ensuring efficient learnings. In 2017, my role in the Austrian EBmooc project focused on imparting expertise to educators in continuing education, empowering them to create impactful digital learning environments.
Online Courses, DRUMSTAR 2020
MOOC Digital Learning, EBmooc 2017
e-Learning Apps, KinderKnigge 2015
VR - Virtual Reality
This project benefited from my diverse background as a culture-specific specialist, social skills trainer, and UX professional. By leveraging my expertise as a usability tester specializing in learning experiences, training, and education, I work on improving training programs aimed at leadership development and cultural understanding. Included were a VR game, e-Learning courses, LEGO® Serious Play, and role-playing. Testing and feedback ensured the development of educational experiences that facilitate the effective development of social skills.
VR-Training Social Skills
Institute For Cultural Excellence 2021
Digital Sustainability
Integrating cultural and psychological insights into AI and UX design ensures fairness, mitigates bias, and enables the creation of equitable, impactful products. Incorporating Green IT principles ensures energy-efficient solutions, reduced environmental impact, and responsible resource use throughout the development process. Emphasizing privacy-first strategies and data ethics ensures that digital solutions remain trustworthy and resilient. The commitment to digital sustainability contributes to building a fair future.
Keynotes, Publications, Studies & Workshops (2017-2023):
The Quantified Self; The Smart Organization; Decision Making With AI; Coded Bias, AI & Data Ethics; Green IT, IT For Green
Precision in Cultural Design
UX Professional UXQB®
Certified in user-centric design and UX management by UXQB®, the focus is on delivering high-quality user experiences. This certification equips with skills to prioritize user needs, create effective prototypes, conduct thorough usability tests, and manage UX projects.
FURTHER EDUCATION
MORE ABOUT ISA ANDRIC
(Website in German)
Working Area
Culture & Psychology in UX Design
Cultural and psychological expertise integrates seamlessly into UX design, ensuring global success for products and services. Incorporating culture-specific insights and leveraging emotional and cognitive know-how into usability testing creates experiences that resonate with diverse audiences and reduce biased outcomes. Understanding human behavior, including how users perceive, remember, read, think, solve problems, and make decisions, is crucial. Analyzing these aspects helps design interfaces that align with natural human tendencies, leading to engaging products.
Gamification & The Quantified Self
When designing gamified user experiences, it’s essential to consider cultural nuances. Western cultures may emphasize individual achievement and competition, while others value collective well-being and harmony. Thus, UX designs should foster community and support rather than competitiveness. With a specialization in cognitive processes and perception, user experiences are designed to intricately consider human perception, facilitating behavioral change and adaptation through meaningful play and gamification strategies.
Cultural Sensitive User Research & Testing
Thorough research is key to understanding diverse cultures, values, and symbols for effective UX design and communication. Culturally sensitive strategies require a keen awareness of culturally specific nuances in attention and communication, ensuring avoidance of any culturally insensitive imagery or language in content and data. It’s essential to recognize the diverse approaches to communication styles and design preferences across different cultures.
Managing Teams to Drive UX Projects
Structured planning, control, and timely delivery are pivotal for achieving UX excellence across diverse project methodologies like Agile, Lean, Kanban, and Waterfall. Furthermore, embracing cultural diversity in international teams requires to address the differences in language, work styles, and cultural norms. Optimizing UX projects and team work encourages collaboration and creativity, leading to greater synergy and innovation within the team and organization.
REFERENCES
Customer Perspective
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UX Projects - Remote & Local
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As a UX professional, my expertise lies in detecting user needs for successful products and services, prototyping and testing usability. Aim is to delight users and drive business outcomes. I am looking forward to bring my know-how in UX to your projects.
